F ormat: Digital, Vector illustrations & Mockups
Genre: Brand Identity
Winter 2024
For this partner project I did with Natalie Orlando, the goal was to take an existing idea and reframe it for a different audience. So the topic which we had chosen was immigration, which has quite polarizing opinions here in the USA. Our goal was to create a brand that represented the immigration of people as not something to be looked down upon but something to be celebrated. We chose bold yet contrasting colors as well as diffferent geometric shapes as an abstract to show everyone’s differences and how we may not all look alike or fit well together, but should do what we can to come together to build something bigger and strengthen our communities.
Preliminary Mockups
Shape & Color Ideation
Further Ideation
Refinement
Final Brand